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Our Brands

One vision, many impact

Our brands and companies are strategically located across four Emirates — Sharjah, Ajman, Dubai and Abu Dhabi — bringing value, quality, and exceptional experiences closer to our communities.

SafwaConsulting & Entrepreneurship · Sharjah

Helps entrepreneurs turn ideas into thriving businesses — from strategy to hands-on support, we co-create, manage, and empower every step of the way.

TrustaFood & Beverage Trading · Dubai

A specialized food trading company importing and exporting premium products, working directly with farms and factories worldwide with a secure, high-standard supply chain from origin to destination.

Taraf DistributionF&B Supply & Distribution

Supply and distribution of high-quality food and beverage products, serving restaurants, cafés and retail establishments with industry-leading standards.

Berry RoastersSpecialty Coffee Roastery · Sharjah

Roasting and distributing high-quality organic coffee with advanced roasting techniques, fair-trade practices, signature blends and private-label options.

Akiro CaféArtisan Bakery & Café · Sharjah & Ajman

Known for natural sourdough and unique pastries blending traditional techniques with authentic flavours — plus mocktails, artisanal beverages, specialty coffee, catering and event pop-ups.

Pull CaféStreet Food Concept · Sharjah

A flexible street-food concept delivering bold, globally inspired flavors through an evolving menu — noodles, hot dogs and street staples crafted for approachable, high-quality experiences.

UnfoldedPlant-Based Ice Cream · Sharjah

A charming ice-cream brand rooted in The Tale of Three Bunnies — plant-based, gluten-free flavors blending storytelling with mindful indulgence.

Nukhalat Al QamhB2B Bakery · Sharjah

A specialized bakery producing high-quality baked goods for B2B clients — supplying cafés and restaurants with breads, pastries and tailored menu items.

ChillchaModern Matcha Concept · Sharjah

A calm, feel-good matcha experience — high-quality matcha and refreshing blends offering a contemporary take on traditional matcha culture.

Melasna in AkiroEmirati Tea Pop-up · Abu Dhabi

A pop-up in collaboration with Melasna Tea — inspired by Emirati flavors and crafted from scratch, bringing a modern twist to tradition.

PoutGourmet Food Truck · Abu Dhabi

A UAE-based food-truck concept specializing in premium burgers and contemporary street food — quality ingredients, bold flavors and exceptional service.

UAE Presence

Rooted Locally, Growing Nationwide

Strategically located across key Emirates, bringing value, quality, and exceptional experiences closer to our communities.

Sharjah

  • Berry Roasters
  • Chillcha
  • Pull
  • Unfolded
  • Nukhalat Al Qamh
  • Safwa Consulting
  • Akiro Café

Ajman

  • Akiro Café (Ajman)

Dubai

  • Trusta Food Trading

Abu Dhabi

  • Pout
  • Melasna in Akiro

At Taraf Lounge, our commitment goes beyond investment. We strive to build meaningful partnerships, empower innovation, and contribute to a future shaped by purpose, creativity, and sustainable growth.